Makeup Revolution’s 2nd Birthday

Makeup Revolution’s 2nd Birthday

So, a few weeks ago I was lucky enough to help celebrate Makeup Revolution’s 2nd Birthday in style at Café de Paris, London.

I also got to meet up with my friend, Annie ( so, together, we swooned over new products, sampled canapés and generally schmoozed the night away. Annie and I were also lucky enough to be one of the selected few to receive a goodie bag at the end of the evening, the contents of which included a selection of TAM Beauty Products and products widely available in Superdrug.

The product that created the most stir at the event was the beautiful Fortune Favours the Brave Palette, which was made in collaboration with Jane Cunningham, better known as the British Beauty Blog. The palette has since been released and can be found on Makeup Revolution’s website here.

The Director of the Company, Adam Minto, gave a wonderfully impassioned speech in which he thanked his Team, Superdrug and the Beauty Bloggers. He also announced the Makeup Revolution App, which is available to download for both iOS and Android Systems. We were encouraged to download it on the night, which many of us did.

After the “afternoon tea” drop in session, the night progressed into a cocktail reception which saw Celebrity DJ, Scott Mills, take to the turntables to blow the party atmosphere through the roof.

The night was amazing, as was to be expected, but nothing could have prepared me and, indeed, the rest of the room for the MASSIVE announcement regarding the #IAMFREEDOM Makeup Competition.

This is the biggest competition that has ever been held in the Makeup Industry. It’s open globally, there are a few heats which will see 30 entrants (chosen initially by TAM Beauty) whittled down to just 5 finalists who will compete live in London, in front of a room full of people including a panel of Celebrity Guest Judges. 4 runners up will receive £1,000 and an amazing Freedom London Makeup Kit, but the winner…oh my God, the winner! The Winner of #IAMFREEDOM will receive £10,000 which, on the night, was doubled to a cool £20,000! A year supply of Freedom London products and a 1-year contract with the Company.

I will be entering the Competition. I’m not even daring to think past submitting my entry video at this point as it is such a huge competition and, in all honesty, the chance of making it into the first 30 entrants is slim, but you really do have to be in it to win it, so I will be filming my “Signature Look” within the next week.

All details regarding the Competition can be found over on the #IAMFREEDOM website.

Here are a few photos from the evening:

Freedom London Products


I <3 Makeup Products


Makeup Revolution Products


Freedom London Products


The beautiful “Rose Gold” Lipstick Collection from Makeup Revolution


A new product from Makeup Revolution


Fortune Favors the Brave from Makeup Revolution & British Beauty Blog


“Chocolate Vice” from I <3 Makeup (found on Makeup Revolution’s website)




Always time for a selfie (myself & Annie)


With the lovely Jane (British Beauty Blog) I look incredibly pale as I started to feel unwell (no, not alcohol induced) and the flash on my phone is retina destroying bright!


With the incredibly beautiful Daisie (Beauty’s Big Sister)


Dancing the night away


Adam Minto (Director) chatting with his Guests


All ready for the Cocktail Reception


All ready for the Cocktail Reception


The front of the goodie bag


Goodie bag contents


To summarise the celebrations, TAM Beauty issued a Press Release, as follows:

Makeup Revolution Celebrates 2 Year Anniversary

Celebrating 2 successful years with new products and big announcements

London, United Kingdom; 10th March 2016: Makeup Revolution held their 2-year anniversary party tonight at Café de Paris, London to celebrate the Company’s rapid success over such a short period of time. The event was held to say thank you to Global Partners and Beauty Bloggers who have supported the Company since their inception on 28th March 2014 and included Guests from around the World. The even offered the opportunity to be the first to see new products about to be launched in the UK and hear the grand announcements made by Adam Minto and Daisie Smith.

The event commenced with an “afternoon tea” drop-in session for Press, Media and Beauty Bloggers wanting to see the best-selling products on display and learn more about then, with separate areas focusing on each of the key brands:

  • Makeup Revolution
  • Freedom
  • I <3 Makeup
  • Colourless

As the event ran into the evening, a themed cocktail reception welcomed guests into the night’s entertainment, commencing with a presentation by Founder and Director, Adam Minto, who announced the highly anticipated new Makeup Revolution products due for release in the UK within the next few weeks – Fortune Favours the Brave Eyeshadow Palette and Chocolate Vice palette – extending the already successful range of palettes for which Makeup Revolution are best known for.

“The Fortune Favours the Brave Palette has been developed with British Beauty Blogger as the first exciting collaboration together.

Chocolate Vice is the next eagerly anticipated palette from the I <3 Makeup Chocolate series that customers around the World have fallen in love with” – Adam Minto, Director

He followed this with the announcement of the new Makeup Revolution app – available via App Store and Google Play – encouraging guests to download there and then.

“The Makeup Revolution App offers our fans insider information, sneak peeks and the ability to keep in touch with all of our new products, as well as find store locations for our retail partners” – Adam Minto, Director

Beauty Vlogger “Beauty’s Big Sister” aka Daisie Smith, who works very closely with TAM Beauty, then followed with the grand unveiling of the #IAMFREEDOM Competition – set to be the biggest beauty competition of 2016. Launching in April, #IAMFREEDOM will see 30 entrants compete through 3 challenges to earn themselves a place in the live final in September, complete with Celebrity Judges! Four runners up with each win £1,000 whilst the winner will take home £10,000, a year’s supply of Freedom products and a one-year partnership deal with the Brand.

After the exciting announcements had been made, the party commenced, celebrating to the sounds of Celebrity DJ, Scott Mills, who helped everyone party into the night.

Look out for coverage on Social Media over the next few days #RevolutionBirthday

About TAM Beauty: TAM Beauty owns the Brands Makeup Revolution, Freedom and I <3 Makeup. The Company is based in Queenborough, Kent. Information on the products sold can be found at and

TAM Beauty operates exclusively with Superdrug within the UK, Ulta in the US and the products are available in over 30 countries around the world.


So, that about sums up the awesome evening. Keep an eye on Social Media for the hastag #IAMFREEDOM over the next few months as a lot of exciting things will be happening. (You can also search the hashtag #RevolutionBirthday to see more shenanigans from the evening). My entry for the competition will be live on my YouTube channel, a copy of the video will go on here as well as my Facebook and Twitter accounts. I will also find a way to condense it down to get it to fit onto Instagram too.

Until next time, stay beautiful.

Gem x




  • All of the views expressed within this post and on this website are mine and mine alone (save as for the Press Release segment of this article)
  • I am in no way affiliated or financially involved with Freedom London, Makeup Revolution, TAM Beauty or any of their employees.
  • All of the images in this post are taken by me, unless stated otherwise. PLEASE DO NOT take, display, edit or otherwise use any of the images herein without my prior knowledge and express written consent.


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